nwm ONE featured at tm:rw – an Experiential, Future-Forward Retail Store – Showcasing the Future of Audio Innovation
NEW YORK (August 05, 2025) – NTT sonority announced today its consumer audio brand, nwm (pronounced ‘noom’), is available to the public at a retail location for the first time in the U.S. Market. Standing for ‘new wave maker’, nwm represents a new kind of listening experience – one that enables users to stay associated to both their audio and their surrounding world.
The nwm ONE headphone is now available for in-store trial and purchase at tm:rw – a first-of-its-kind immersive retail experience located in the heart of New York City in the historic Candler Building in Times Square. As part of tm:rw’s curated collection of brands shaping the future, nwm joins an elite lineup of global innovators offering next-generation technology, design, and sensory experiences.
“Today marks a significant milestone in the journey and growth of the nwm brand,” said Hiroshi Sakai, CEO at NTT sonority. “nwm is rooted in the concept of “Co-Being” and represents a revolutionary audio experience. We’re thrilled to align our physical U.S. retail launch with the opening of tm:rw, a store that shares the same vision of connected and conscious living for consumers.”
Contrary to other audio brands, the nwm ONE provides an open-ear design that reduces pressure on the ear and allows for all-day wearability. Its proprietary “Personalized Sound Zone” technology redefines how we enjoy audio – allowing users to stay aware of their surroundings without compromising high-quality audio.
nwm ONE highlights:
- Open-Ear Comfort: Headphones that keep ears open, ventilated, and alert – ideal for multi-tasking, urban commuting, light sports activity, or simply staying connected with your surroundings.
- Personalized Sound Zone (PSZ): Enables users to enjoy personal privacy of audio whilst maintaining social awareness, keeping you connected to and aware of your surroundings.
- Magic Focus Voice: Ensures clear communication in noisy environments by recognizing, capturing, and delivering just your voice – perfect for any environment from city streets to shared spaces.
- Lightweight and Long-Lasting: Weighing merely 6.5oz with a 20hr playback time on a full charge (1.5hr), silicon ear paddings and light horizontal pressure make it extremely comfortable for extended use.
In addition to the nwm ONE, the brand offers several product SKUs to fit consumers’ needs, including the nwm GO, nwm DOTS, nwm WIRED and more – all of which are available online at us.nwm.global.
The inclusion of nwm ONE at tm:rw reinforces NTT sonority’s commitment to evolving the audio experience in meaningful, human-centered ways. As the U.S. market increasingly demands solutions that balance high-tech performance with lifestyle versatility, NTT sonority and the nwm brand offer a new standard of enjoying audio that is seamless, comfortable, and stylish.
Learn more about nwm ONE at nwm ONE - Open-ear Headphones | nwm, and follow @nwm_sound on Instagram for official information. For more about tm:rw, please visit seeyoutmrw.com and follow @see.you.tmrw on Instagram.
About NTT Sonority, Inc.
NTT sonority is a Japanese audio engineering-focused subsidiary of NTT, a leading global technology company providing services in over 190 countries and regions to consumers and businesses as a mobile operator, infrastructure, networks, applications, and consulting provider. NTT sonority’s mission is to foster connection through sound, by letting people choose what they want to hear, and what they want others to hear. The company’s core R&D in sound physics and related hardware powers ground breaking consumer product lines as well as B2B use cases with wide societal impact. Learn more at www.us.nwm.global
About nwm
Founded in 2022, nwm (pronounced ‘noom’) brand builds on 70+ years of Japanese audio engineering and innovation, revolutionizing the way we experience sound giving you control over the sounds you hear. Short for ‘New Wave Maker’, nwm speaks to NTT sonority’s desire to create a better living by pioneering a new wave of sound technology.
About tm:rw
tm:rw exists as a destination for the extraordinary—where design, innovation, and well-being shape the future. It’s a platform for creators to break boundaries and for people to step into the next era of innovation—discovering, experiencing and shaping what’s possible.
This is tm:rw. Where the next is now. For more information, please visit seeyoutmrw.com.
